I am the proud owner of a peanut butter mill. It may sound odd to you, but it makes perfect sense to me. I spent many years in Portales, New Mexico, a town lovingly known as Goober Gulch. It is the valencia peanut capitol of the world. A while back I decided I’d like to get involved in farmers’ markets and started researching how to buy a peanut mill so I could make my own brand of organic peanut butter.
I guess I didn’t completely understand how Ebay works—When I found a peanut mill that looked like a good value, I thought I placed it in my online basket. I only realized I had actually placed a winning bid when I received a congratulatory email letting me know I was the proud new owner of a one thousand dollar peanut mill. As luck would have it, that’s a pretty good price for a peanut mill—if you need one. I didn’t. I had the mill and no plan.
I made a bunch of peanut butter and made friends with all the peanut-butter-loving women at work. I perfected my recipe but hit a road block when it came to a name and a label. We tried “Norman Ranchero’s Peanut Butter” and “Norman’s Own Peanut Butter” and nothing quite hit home. We had some artistic label ideas but the peanut butter idea sort of fizzled before they came to fruition. The rigors of my news job killed my latest promising entrepreneurial masterpiece.
Recent events (brain tumor) have led me to consider taking my peanut mill out of storage and whipping up a new batch. I figure sympathy (if nothing else) could sell a few jars.
I did mention that this is just my latest entrepreneurial flare— I’ll introduce you to my Nancarrow EWWW Bin (a worm composting system) in the days ahead.
Until then, there are important decisions to be made—crunchy or creamy?